Helen Hayes graduated from the Grafton Academy in Fashion Design in December 2015. She launched her own label in June 2016, the same year that she won the UCD Fashion Student Designer of the Year. She had previously studied Graphic Design in the Limerick School of Art & Design.
Helen Hayes has a keen interest in couture finishes and techniques and has a life-long love of traditional hand-crafted finishes. She strives to combine these in her collections, to produce garments that are tailored, elegant with a contemporary edge and which have a beautiful tactile quality.