02 May Mimi & Bowe by Olwen McAuliffe
Mimi & Bowe by Olwen McAuliffe
Mimi and Bowe is a children’s nightwear and loungewear brand founded and designed by Olwen Mc Auliffe. Mimi & Bowe’s vision is to make pyjamas and loungewear that parents love to buy and kids love to wear, without compromising social and environmental aspects of production.
Having completed an International Arts degree at Trinity College, Olwen studied at the Grafton Academy of Dress Design. On graduating, she was chosen to participate on a graduate internship programme in one of America’s teen brands. After four years in New York, she returned to Dublin, where she worked both as a children’s wear and ladies wear designer for two of Irelands leading retailers for a further ten years.
Olwen was inspired to launch her own slow fashion brand when she had her twin girls, Mimi & Bowe and identified a gap in the market for stylish, quality focused garments, made to last. The collection is designed on a principle of interchangeability so that all colours and garments can be mixed up or worn in mono combinations. Modernised knee pads add to the life span of the garments.
Mimi & Bowe is designed in Dublin and made using GOTS certified organic cotton in a small factory in the European Union.