Sophie Murphy is a graduate of the Grafton Academy of Fashion Design. She launched her label ‘Sewphie’ in May 2018, the same year that she won the DCU Project Young Designer. ‘Rebellious Streetwear’ is how Sewphie describes it’s designs. Everything is appropriated, decontextualised and refitted. The inspiration behind Sewphie’s designs is the youth culture of challenging neighbourhoods where these youths fall through the cracks and start their own trends and ways of life. The collection is heavily influenced by the street culture and street sports like skate-boarding.