So Roe Design

Roisin Heffernan is an Irish fashion designer and founder of So Roe Design. This Dublin-based brand, established in 2023, works through made-to-order production and limited-edition drops with sustainability at its core.

Roisin holds a Fashion Design degree from Limerick School of Art & Design and has further studied Creative Entrepreneurship at Trinity College Dublin and Innovative Sustainability at University College Dublin.

Roisin gained industry experience in both London and Barcelona, shaping her design and business approach. In 2025 she was named in the Irish Independent’s ‘30 Under 30’ list.