UPA Kidswear

Vaida Rasciute, a Lithuanian mother of three, who has made Ireland her home for half her life, is the visionary founder and creative director behind the kidswear brand UPA. Launched in 2016, UPA has since become a beacon of creativity and innovation in children’s fashion, celebrated for its unique blend of fashion and art. With its slogan “Where Fashion Meets Art,” UPA distinguishes itself through collections that are a harmonious fusion of Lithuanian linen, inspired by the breathtaking landscapes of Ireland and the deep-rooted connections between humans and nature. These elements are intricately woven with motifs from Lithuanian folklore and culture & imaginative eccentricity, making each collection a captivating story expressed through exceptional design, craftsmanship, and visual storytelling via photography and film.

The brand showcases its collections biannually at the Pitti Immagine Bimbo show in Florence, Italy. It has been honoured with the IDI Award in Ireland, as well as the Best Brand Pitti Bimbo 2020 Award in Italy. Based in the charming Irish town of Trim, UPA invites its audience to explore a world where fashion and art converge, offering a unique, immersive brand experience that celebrates the magical storytelling of clothing.