Zafur

Jennifer Clare is the founder of Zafur.Throughout her career spanning various facets of the fashion industry, including retail, design, and personal styling, Jennifer has gained invaluable insights into understanding customer desires.

Drawing from her extensive experience as a personal stylist, Jennifer acknowledges the deeper connection between clothing and lifestyle. This insight inspired her to create Zafur, combining her passion for travel with her desire to offer practical yet luxurious designs that simplify the complexities of modern wardrobes.

Reflecting on her experiences attending international fashion weeks, Jennifer remembers the appreciation she felt towards the craftsmanship behind stand out pieces, the importance of delving beyond trends to understand the narratives and emotions woven into each garment and the necessity of listening to customers, recognizing them as the key focus in an ever-evolving industry.

Zafur creates accessible luxury and effortless fashion, crafted to fall into step of the everyday life of our wearers.