PEELO by Julie Peelo

Having worked for over 20 years in the fashion industry, Julie Peelo launched her Dublin design studio and PEELO, her contemporary bag and accessories brand in 2020.

This premium brand is designed in Dublin and made in Europe to be worn around the world. Drawing on a love of colour and inspiration from architecture, Julie blends materials and textures, juxtaposing contemporary and vintage pieces to create new and beautiful collectable items.

A graduate of NCAD Julie started her career with Irish designer John Rocha in Dublin. She moved to Milan to work on accessories for the luxury label MARNI and was subsequently headhunted by John Galliano to start his accessory line in Paris. Diane Von Furstenberg brought Julie to New York to create a handbag and accessory division for DVF. Later she worked on the re-invention of the Juicy Couture brand also in New York. Following a move home to Ireland she became design director for Ireland’s largest retailer.

Bags designed by Julie have been worn by celebrities such as Beyonce, J Lo and Jessica Biel.